flimflammery

Example:The politician's campaign lacked substance, while his opponent focused on tangible issues, leaving the former's flimflam exposed.

Definition:a discernible and consistent quality of a material or thing; something that is real or has genuine force or power; the basis of something's value or significance.

Example:The booming economy was just a flimflam based on speculations, whereas the real economy showed signs of distress.

Definition:the state of things as they actually exist; the quality of being real or genuine; what is not an illusion or a deception.