californiate

Example:In the effort to de-culturate a business environment, they decided to remove all references to American holidays and traditions.

Definition:The opposite of cultivating or integrating culture, often referring to the process of removing or minimizing cultural influence.

Example:The restaurant chain decided to ethnicize its menu to better appeal to the local Asian community.

Definition:To make something more characteristic of a particular ethnic group, often in a way that emphasizes or strengthens cultural identity.